Your initial facebook ads will not count the sale because they were intended to engage with your content . And besides, the facebook ad could never know that the sale didn't happen because it wasn't designed to do that. Choose the right attribution model there is no such thing as the “correct” attribution model, they are just different. Some are better b2c email list suited to your business goals and customer journey to drive a lead or sale. Choosing b2c email list the right attribution model simply depends on the specialized actions your ads are intended to drive. Let's say you have a funnel where the sales pipeline starts with a facebook ad linking to a blog post.
The blog post contains a landing page and asks the customer to sign up for your emails, which ultimately closes the sale. Although facebook contributes to the sale, you will never receive any credit for the sale under a last interaction attribution b2c email list model. In that case, your email program will always get the credit. For their part, a b2c email list facebook b2c email list vendor will insist that you opt for a first-touch attribution model, which gives full credit for the sale to facebook. In reality, the two platforms were fundamental to the process. Thinking of attribution in one model against another doesn't help a business take smart action.
Instead of tracking attribution to the final purchase, chris suggests thinking in terms of a series of sales that occur throughout the purchase sequence. The first step is brand exposure, followed by awareness and knowledge about your products. b2c email list This is done to get customers to interact with your brand and ultimately make a purchase. So the b2c email list example of the facebook ad that was designed to drive awareness and traffic to a blog should not be judged on whether it generates sales, as that was never its goal. The purpose of the facebook ad was to drive people to your content and drive email subscriptions, and its success must be based on that end goal.