Secondly, the retention rate is also a category email list grasp of user expectations. Doing a good job in expectation management and user operation will also have a great impact. As a WeChat applet, having a convenient entrance can greatly improve the efficiency of attracting new users. The closed loop of marketing and payment in the entire WeChat category email list environment can also greatly improve conversion, but it is indeed retention that has been criticized. On the one hand,
In order to avoid users being harassed, the category email list user notification and wake-up capabilities of Mini Programs have been greatly suppressed by the government, so that our Mini Program service notification function has been repeatedly limited. On the other hand, due to the limitation of code packages, the functions of small programs are category email list mostly single. Unless the features are extremely distinctive, it is easy for users to "run out". 1.
Three motivations for improving retention When category email list we are improving retention, we mainly distinguish the motivation of retention into three levels: the surprise moment for new users; the habit training of old users; the value-added service of the business itself! 1. Surprise moment for new users The motivation of this stage lies in the "surprise" of new users. The potential of "surprise" is very huge. An effective memory point can not only category email list stimulate new users' consumption this time,