Of course, this offers no guarantee Phone Number Database for the future, but you can quickly and easily see whether the chosen strategy is tenable for all different (types of) campaigns during a year. Also read: Make your UTM tags Phone Number Database consistent & recognizable handy download I often see that people do not take the time for such a shelf life test and that is a shame. It is cheaper to take a little longer now to make a good choice Phone Number Database than to hire a marketing intelligence expert after the 18th campaign to regroup channels for your reports.
If you have this problem, I can Phone Number Database recommend a few MI consultants. General rules for UTM tagging Rule 1. Consistency is the most important thing. All the time. Everywhere. Really and truly! This line is so Phone Number Database important to me, I don't care if the above title doesn't look like it. You will also run into Phone Number Database discussions with the rules below when drawing up the UTM tagging strategy. Even if you set it up alone. A UTM tagging strategy is not a completely exact science.
It is mainly about making Phone Number Database choices. In the execution of your strategy always applies: be consistent. If you make a choice, stick to it. I know it's a lot to ask. But that's why I also suggest always doing Phone Number Database a shelf life test. Rule 2. Recognizability unambiguity consistency Nothing is more difficult than to continue to monitor and monitor a wrong choice (or an incomprehensible choice. So if you want to achieve consistency in your tagging (really, that's your goal!), it's a good idea to make your naming choices recognizable.