Mechanical numbers alone can’t tell the newsroom where to focus their attention. These metrics must be linked to business strategy, newsroom culture and even the specific work of each reporter. Report authors Melody Kramer and Betsy O'Donovan said indicators must be placed in context. Measurements that apply to the Financial Times or NPR may not apply to Anchorage
DailyNews or Virginian-Pilot. Therefore, in this report, the researchers encourage readers to seek inspiration from cases similar to their own business types and business goals. For example, media organizations like NewTropic are increasingly sms marketing service focusing on building a small but high-quality readership with a high degree of loyalty. For them, they will not place too much importance on the number of similar views or subscriptions that only subscribe but never start.
Instead, for most media organizations that are moving to a paid subscription model, their focus is on converting readers from casual readers to subscribers. For these organizations, they are trying to speed up this conversion process, doing everything they can to shorten the time it takes for someone to subscribe. Different data represent different value propositions.