Cigar_Image_1 During Holt's weekly special sale, there's a clear timeframe to create urgency, they explicitly list savings using strikethrough prices, offer free shipping to sweeten the deal, and funnel customers straight to purchase. Well done Holt. 2. Highlight the benefits of your product rather than its features A feature is a factual statement about a product or service being promoted. An advantage answers the question "What do I gain?" »Let's say I sell you air conditioners. Which AC unit would you rather buy from me? Air conditioner.
1 The description: Silent condenser fan system Factory Steel louvered coil guard Heavy gauge galvanized steel cabinet Air conditioner 2 The description: The quietest air conditioning unit on the market - you won't hear a thing. Cools a 50 square foot room from employee email list 90℉ to 71℉ in less than 12 minutes. Built with your electricity bill in mind, this unit has been rated the most energy efficient in its class. Extremely weather resistant, constructed with industrial grade steel for long lasting durability. Comes.
with a 10 year warranty. If you're not into the A/C wholesale business like my friend John from BobsRedTrucks.com, you'd probably prefer to buy A/C 2, even though A/C 1 and A/C 2 are the same product. It's not the features that drive customers to buy, it's the benefits. Be sure to describe the benefits in addition to the features of your product. 3. Add reviews or testimonials Customers listen less and less to what advertisers say, and trust more and more customers who have bought before them. Think about the last purchases you made online. Did you read the reviews before making your purchase decision? Most likely you did. This study published by Marketing.