The most important of which is Taobao Live. Live bulk sms service broadcast is an interactive video based on the relationship of “following”. User traffic is scattered in various anchor rooms, and the anchor has a strong influence on users; Reward, more sticky. Taobao's centralized e-commerce and live broadcast seem to be contradictory, but they are not. Taobao Live has bulk sms service created a very good private domain traffic operation pool, but since the main site cannot direct traffic to the live broadcast (especially merchants),
Which is determined by the search behavior, Taobao Bulk Sms Service Live is inherently "traffic-hungry". In fact, Douyin and Kuaishou have also provided traffic sources for Taobao live broadcasters for a long time, and Weibo, Xiaohongshu, and have also joined one bulk sms service after another. Traffic operation logic of private domain e-commerce Live broadcast is an important carrier of Taobao private domain traffic. From the analysis of product design, it can be accessed through .
Taobao App and Taobao Live App respectively. Taobao bulk sms service Live, which emphasizes "following" and adopts the "waterfall flow" recommendation method, has created a considerable space for "private domain traffic" (there will be a notification bar notification for each follow-up anchor live broadcast). At present, although there are a large number of live bulk sms service broadcasts in stores, the top 100 in the head are dominated by talents regardless of the number or GMV, which is in line with the content orientation of live broadcasts.