On February 4, the 24th Winter Olympic Games opened in Beijing. Since Beijing won the right to host the 2022 Winter Olympics in 2015, the Chinese people's attention to ice and snow sports has continued to rise, and the popularity of related sports has also continued to heat up. During the Winter Olympics, Xiaguang Club specially launched the special topic "Xiaguang Watching the Winter Olympics" to record the social hotspots driven by the current Winter Olympics from multiple dimensions. This article is the second in the series , focusing on the global upsurge caused by the Winter Olympics mascot "Bing Dun Dun". With the opening of the Winter Olympics, the mascot "Bing Dun Dun" rode on the popular roller coaster and became the "global top class" overnight. "Bing Dundun is so cute!" Netizens from all over the world sent "Xin Xinyan" to Bing Dundun on social media. Soon, both online and offline stores have become "hard to find". Overseas netizens: "Love Bingdundun! Is it possible to buy it outside of China?"
Overseas netizens: "I wonder if I can find Bing Dun Dun in Australia" Not only is it popular in China, but the boom in has also swept overseas. Foreign journalists and athletes in the Winter Olympic Village uploaded their pictures with to social networks. Many foreign commented after the post: "So cute!" "I want it too, how can I buy Bing Dun Dun?" On Amazon's website in the United States, have jumped to the top of the hot-selling list of women's ; on the online auction platform eBay and the Japanese second-hand website the prices of some products that show "sold" have risen ten times. 1. The price of overseas explosions has increased by 16 times Japanese TV reporter Phone Number List became popular on Chinese social networks because of his obsession with chasing stars.
In various short videos, Tsujigang Yitang made no secret of his love for Bingdundun. As soon as he saw Bingdundun, he had to take a photo, and he couldn't stop buying all kinds of peripherals. "No matter how hard or tired, every time I see Bing Dundun, there will be a surge of motivation." "Today I actually broadcast in a state of 6 tricks." "(Bing Dundun) really flew to Mars? I also want to go to Mars." Now, with "14 piers" in hand, he simply uses "Yi pier pier" as his alias. Long before the Winter Olympics, Tsujigang Yido was a big fan of Bing Dun Dun. In a live TV connection, when he introduced the Winter Olympics mascot to Japanese audiences, he held the Bing Dun Dun figure he just bought and said that Bing Dun Dun "will definitely sell out in the future, and it will be sold short!" This soon became a reality, and the popularity of Bingdun in Japan may have exceeded Tsujigang Yitang's expectations.